各部门、各单位：

应我校邀请,德国达姆施塔特应用科技大学Schellhase教授将于3月26日来我校做报告，欢迎广大师生参加，具体安排如下：

  报告题目：The Role of Culture in Global Marketing

  报告时间：2018年3月26日（星期一）15:00-17:00

  报告地点：长安校区东区教学主楼(东区FZ309 )

  讲座摘要:

  lSensuality and touch culture inSaudi Arabian versus European advertising

  lCharacteristics of culture: Thevisible and invisible parts of culture

  lLayers of culture

  lHigh and low context cultures

  lComparing low and high-contextcultures

  lThe contextual continuum ofdiffering cultures

  lElements of culture

  lThe role of language in globalmarketing

  lInternational Marketing Blunders

  lNon-verbal language

  lElements of culture Majorreligions

  lHofstede’s model ofnational cultures

  lManaging cultural differences

  lThe effects of culturaldimensions on Ethical decision making

  lThe code of ethics for the ‘most ethical’ include

  讲座人简介:

  Prof. Schellhase is a Professorof Marketing and Academic Director MBA-Programs at h_da and Honorary Professorat XUPT, Xi´an, China. Hereceived his academic education and earned his Dr. rer. pol. at the Universityof Mannheim. His fields of expertise are international marketing management,business research methods and sustainable marketing. He serves as a member ofnumerous editorial and executive boards. Dr. Schellhase has written the Germanedition of Kotlers´Principlesof Marketing and has published over 40 articles inleading marketing journals. He has taught and presented around the globe forboth academic audiences and management groups.

特此通知。 

                                     科研处 国际合作与交流处 外国语学院

                           2018年3月22日